THE “BEST” SALES PRESENTATION
What is the “best” sales presentation? How can it be defined or characterized? Is it a flawless presentation, perhaps utilizing the most up-to-date technology designed to awe the audience? And one with no technological glitches, like a poor internet connection or mysterious pauses? Or one with large, readable graphics? Or the slickest? Or one in which the presenter was the most charismatic and articulate? Maybe it would be like the presentations that Steve Jobs used to give at the annual Apple Worldwide Developers Conference or for new product introductions. Or is it the one that best addresses the buyer’s current, future, or even...